營銷人,關鍵時刻要挺身而出(Marketing people, the key moment to come forward)
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1、營銷人,關鍵時刻要挺身而出(Marketing people, the key moment to come forward) Coming forward, this idiom has reminded me countless times the heroes who saved the people from burning water and fire, sacrificing themselves and seeking happiness. In these days of war, it is easy for these heroes to come forward. Pe
2、ace will be heroes, but these "Heroes" is the business elite, the economic field, known in the workplace, master marketing giant. Because their success has also been achieved by countless times. In the workplace marketing, to become the top style, promote a region, an enterprise, a nation or even
3、 a country's economic strength of the force, then, from the beginning of the eye, focus on the future, need the initial bedding which come forward as their occupation growth. Because the marketing people a step by step up occupation also need courage and wisdom. This is not only to stand up after th
4、e logical thinking of the scientific process, also need marketing at the critical moment to show themselves, to their cries and cries, even the limelight or show. Marketing itself is like products, only when it is sold to reflect its value, otherwise the backlog in the warehouse is caused by dust
5、 and cold, a product must have good sales and market prospects, crying will play a great impetus. Similarly, life needs marketing, the road to growth is painful, the butterfly in the pupa is ugly and painful, but once broken through the shackles of the pupa, it will be transformed into a beautiful b
6、utterfly, to get the real freedom of body and mind. Marketing people need to have a broad platform for its wonderful interpretation, we need more to excellent performance, who is not only a kind of pride, is also a kind of wisdom, is also a kind of attitude and method. The same choice, different
7、results Li Li and Wang Liang did not know before, but they all entered the A enterprise in the same year to do the product sale, respectively took the A enterprise two prefecture level area managers. In their first year as a sales manager at the A level, two of them achieved good results. What is
8、 puzzling is that Li Li and Wang Liang worked in the A business for 5 years, but the difference is that they are 5 years later, their marketing career in different. In A enterprises Li Li 5 years later still in his regional marketing manager, and in the A company after 5 years of this Wang Liang is
9、not 5 years ago that Wang Liang, Wang Liang has become the A company's marketing director, Li Li became the head on. Do people often say in marketing, marketing will change a person, also can make a person; will also make a person, low-spirited poguanziposhuai; and also can make a person lost fro
10、m the vast army and only the former marketing breathing raised "marketing dust". Li Li is still on the mark, and Wang Liang is getting on with his career. Is that by accident? Of course not. It's a sure thing. Because Wang Liang not only understand the critical moment to stand up, good performanc
11、e of their own, increase their A business and marketing in the workplace is more self weight, he thought, in the marketing idea, and the wisdom of the forward-looking and more people understand marketing. The inspiration of "red vest" under the same performance Marketing people exist in this L
12、i Li and Wang Liang in the workplace in the development of any other type of phenomenon is very common, which is a lot of marketing people insurmountable gap and psychological barriers. In fact, when Li Li and Wang Liang came to A in the first year, their performance was very close. But Li Li is the
13、 one who will do things, not love the marketing people, he believes that as long as things done, superiors will see is, Li Li of old ideas in the era of planned economy still cling incomplete. But the reality of society and modern marketing has subverted the "only do things, silence is golden" appro
14、ach, at least in the marketing industry, this concept is not suitable for a long. Wang Liang does not think so, his ideas update fast, and he can observe the situation, observe the changes in enterprise resources. Wang Liang found that in the company's hundreds of prefecture level marketing manag
15、ers in order to be outstanding, you need to be different from the performance of their own, Otherwise, the company leader can't see you at all. Because there are so many people who complete the task, what leaders will favor you? It reminded Wang Liang of the story: a construction site, the for
16、eman supervision basically are workers wearing a blue vest they work, because the worker is very much, the foreman is a busy man, so he thought to find a deputy for yourself. On that day, he found that among the many blue vest workers, a worker was wearing a bright red vest, very eye-catching. The w
17、orkers do not much difference with other workers, but he is dazzlingly beautiful red waistcoat will attract the attention of the can't help. Later, the "red vest" became the foreman's deputy. The story of Wang Liang very touched, he thought, if you want to be in the middle of the many marketing p
18、eople to attract superior leaders and others, "be a red vest". 1, interaction between learning and understanding, to improve professional quality Wang Liang think, to get promoted and trust in leadership, get their own occupation on the field in a step by step victory, in addition to marketing
19、 people must have good performance, but more is to improve their comprehensive quality. Cultivate good professional quality, not only to learn, but also need a good understanding. Everyone is learned, not born with knowledge. Without knowledge, there is no knowledge, no summary and reflection, an
20、d no extraordinary insight and speculative power. Wang Liang developed a good habit of learning to read love, he subscribed as "sales and marketing", "new marketing" which not only large circulation, but in the actual operation and combined with the theoretical analysis of the financial periodicals
21、acquired professional marketing knowledge "armed"; he also often go to the bookstore to buy some of the most new marketing and management book learning. Use weekends, and try to squeeze out the time, and also go to an "professional manager training" amateur class, in order to enhance their competiti
22、veness. Wang Liang also believes that marketers must have a strong "Savvy", that is, the market perception ability, sensitivity to the market. And this also depends on the accumulation of relevant knowledge, knowledge accumulation depends on continuous learning and summary. 2, size meetings ar
23、e good at catching, showing time to come forward Wang Liang acquired training and active learning are hidden and quiet in. And he is relying on these "skills accumulation" will be bold to step forward. Every year at all sizes, as long as the following opinions, always see Wang Liang figure, hear
24、his voice. And many good performance than his good marketing manager, but it is silent, through the company leadership or below the marketing manager unanimously elected, just passive opinion and opinion. Wang Liang will speak very well, not only about what he or she has done with the team for th
25、e past year, but also give specific case studies. What are the factors that make their achieved better sales performance, create a good working performance, market management and so on are arranged in good order success factors will not retain the analysis to say (which Wang Liang believes is the sh
26、aring of resources, and jointly create a sales miracle, the company's overall performance can be successfully achieved). Moreover, Wang Liang also made a thorough analysis of the difficulties and shortcomings in the work, and initially proposed improvement measures in the new year. At the same time,
27、 he also use appropriate words, allusive, and use a lot of data and examples, very exciting, and after listening to the marketing personnel are encouraged. A's leaders are also very sympathetic to Wang Liang's performance, a trend that is expected to promote Wang Liang. 3, positive, passionate le
28、adership, show talent As an occupation marketing, Wang Liang believes that this requires not only a positive attitude, manifested as the sale of goods with similar product differences, need more full, rich in passion, work, life is full of love. Should be good at the dark side of the work encount
29、ered, as well as some of the shadows into the sun at eight or nine. Only in this way can creativity continue to improve, The spark of thought can erupt continuously, and the potential can be continuously excavated. So, the marketing of A enterprises, Wang Liang in the workplace and Wang Liang
30、in life are always full of vitality and passion, as if nothing can beat him. Once, when Wang Liang was already in the B Province as a provincial manager for nearly a year, the general manager of A company of another provincial branch suddenly resigned, to A company to be taken by surprise, the mo
31、st terrible is the general manager of the company also took a group of people, so that the B Market in the province a freefall. The A enterprise needs like arms possession of fools in Wei army kill seven into seven Zhao Zilong; to save Li Shimin Xue Rengui driving the gold. By this time, Wang Liang
32、to come forward, heavy responsibilities and risks for A enterprises not only to keep the B market, more companies will reduce losses to a minimum, and the enterprise also deeply touched by Wang Liang's behavior, more is to appreciate. 4, the ability and level of skill in enterprise publications o
33、n display Although the scale and strength of A enterprises are not comparable to those of domestic first-class large enterprises, they are also a modern medium-sized enterprise with strong corporate culture. Enterprises have their own internal publications. This is a liaison enterprise and employ
34、ees, the company and inside and outside of an emotional new, but also at the top of the enterprise and colleagues experience communication between the main carrier, A enterprises attach great importance to the publication of internal publications. As for marketing personnel, marketing staff scattere
35、d throughout the country usually rely on internal publications to exchange dialogue. Many marketing personnel's unique experience, marketing experience and methods, skills can be displayed on top. But most of them are reluctant to show. Wang Liang, however, is not. He thinks it is a good opportunity
36、 to step forward. So good resources should be made full use of. So, Wang Liang's thoughts, ideas, strategies, skills, experience and his name frequently appeared on the internal object, make his popularity as a column of mercury as straight up, and he is in marketing and management there is the v
37、iew for the company also provides a very important reference. Just as Wang Liang not only likes to speak on important occasions, he also encourages other marketers to strengthen their verbal skills as well as their ability to write. Even more marketers followed his initiatives and practices. So,
38、in the fourth years of A's business, Wang Liang has been promoted to the regional manager of the six provinces. 5, brave with wisdom "show yourself."" An excellent marketing staff, not only in the performance of outstanding, his excellent also reflected in his ability to improve in the workpla
39、ce and the position of growth and promotion. This promotion is the key lies in whether can at the crucial moment to show your own, make a stand out carrying explosives to blow up the enemy's Fort Dong Cunrui, with flesh and blood blocking enemy Qiangyan Huang Jiguang and enemy in great disparity und
40、er the condition of the courage sword of Li Yunlong. So, will the achievements of the reputation and hero a incorruptible. When Wang Liang will be countless outstanding performance to come forward to accumulate, show in A enterprises and with him into the front of A enterprises Li Li, his stand u
41、p quantitative has reached a qualitative leap. A enterprises have not only regarded Wang Liang as the valuable wealth and elite of the company, but also pushed Wang Liang onto the history stage of the marketing director. Because marketing people need countless Wang Liang in the workplace, marketing people need more time to come forward.
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