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1、,,于危機(jī)中尋求生機(jī),在壓力下激發(fā)潛力,Seeking Opportunity in Crisis,Stimulating Potential under Pressure,08年全年實(shí)現(xiàn)營收15,921萬元，完成預(yù)算101.41%，GOP 5,002萬元，全年平均出租率71.8%，Revpar 531.32元。09年一月份營收為1,025萬，GOP 154.5萬。 In 2008, total revenue amounts to RMB 159.21 million, which is 101.41% of the budget. GOP is RMB 50.02 million, av
2、erage OCC% is 71.8% and revpar is RMB 531.32. In Jan 2009, revenue is RMB 10.25 million and GOP is RMB 1.545 million.,建國賓館 JIANGUO HOTEL,08年全年?duì)I收與07年同期相比增長(zhǎng)1.5%，GOP 2,692萬元，全年平均出租率69.5%，Revpar 482元，餐飲、商場(chǎng)、租賃營收均實(shí)現(xiàn)了二位數(shù)的增長(zhǎng)，彌補(bǔ)了客房出租下降留下的缺口。09年一月，在極其嚴(yán)峻的形勢(shì)下，仍取得了GOP 179.94萬元的成績(jī)。 In 2008, total revenue has inc
3、reased by 1.5% compared with 2007. GOP is RMB 26.92 million, average OCC% is 69.5%, revpar is RMB 482. Revenue of F the focus of midseason is the average room price,3、創(chuàng)新產(chǎn)品 拓展周邊商務(wù) Innovation, and development of surrounding business 4、餐飲促銷 帶動(dòng)客房銷售 Promotions of meals driving sales of rooms,5、全
4、員促銷 爭(zhēng)取更多客源 Inspiration of the whole staff to attract more customers 創(chuàng)造“酒店、客戶、員工三贏” 的局面 Creating a three-win situation of involving all hotel, customers, and employees” 在抓好主業(yè)的同時(shí)，加大輔業(yè)的促銷力度 Main business on the one hand, and supporting business on the other hand 促銷活動(dòng)“月月有主題” Promotion activity ha
5、s Themes Monthly,,三、弘揚(yáng)特色 闖新路 To promote the characteristics to pioneer a new path,,建國賓館 JIANGUO HOTEL 堅(jiān)持打造產(chǎn)品特色的思路不變 Adhering to the idea of creating product characteristics 堅(jiān)持服務(wù)特色取勝 的思路不變 Adhering to the idea of winning through service characteristics,,國際飯店 PARK HOTEL 1、營造經(jīng)典氛圍，勾起懷舊情愫
6、 Creating a classic atmosphere and evoking nostalgic sentiment 環(huán)境布置，努力營造老上海風(fēng)情 Layout of the environment created the old Shanghai style,利用西餐舊銀器制成飾品 Using Western-style food old silverware as decoration,發(fā)展代銷、加盟業(yè)務(wù) Attracting consignment and league 推出消費(fèi)抵用券、烤鴨券、半成品禮券、婚典見證書、 貴賓俱樂部會(huì)員卡等一系列消費(fèi)亮點(diǎn) P
7、romoting the consumption voucher, duck coupons, semi-finished products coupons, Wedding certificates, the VIP membership club cards and other consumption Highlights,2、開發(fā)老產(chǎn)品，推陳出新出亮點(diǎn) Developing old products to create new and bright spots,,四、面向市場(chǎng) 練內(nèi)功 To improve the ability to
8、meet the market,,1、加強(qiáng)硬件建設(shè) Improving the facilities 2、加強(qiáng)內(nèi)部管理 Strengthening the internal management 3、加強(qiáng)質(zhì)量監(jiān)督 Strengthening quality supervision 建國賓館 JIANGUO HOTEL 建立月度服務(wù)質(zhì)量檢查制度 Monthly service quality inspection system 建立賓客滿意促進(jìn)會(huì)制度 Guest satisfaction promotion meeting system 建立班前會(huì)和班后會(huì)制度 “Before-class an
9、d after-class system 國際飯店 PARK HOTEL 建立質(zhì)檢專題會(huì)議制度 Quality inspection meeting system,4、重視培訓(xùn)工作 Emphasis on job training 建國賓館JIANGUO HOTEL 開展技術(shù)比武 Organizing the technical contest 實(shí)施人才儲(chǔ)備戰(zhàn)略 The implementation of the strategy of talents reserve, 國際飯店 PARK HOTEL 制訂年度培訓(xùn)計(jì)劃 Establishing annual training p
10、lans 建立“一人一卡”的管理制度 Setting up the management system of one person one card,5、注重節(jié)能降耗 Emphasis on saving energy and reducing consumption （1）控制營運(yùn)成本 Control of operation costs 加強(qiáng)對(duì)“物”的管理 Strengthening the management of objects 加強(qiáng)對(duì)“財(cái)”的管理 Strengthening the management of “finance （2）加大科技應(yīng)用力度 Efforts to increase scientific and technological applications （3）控制人工成本支出 Control of labor costs expenditure,The End,謝謝,
《國際飯店策劃》PPT課件.ppt
