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1、 外語教學(xué)與研究出版社 Chapter 4 外語教學(xué)與研究出版社 Objectives To learn ways of submitting an order. To learn useful terms and expressions for orders. To practice writing letters for orders. 外語教學(xué)與研究出版社 Steps of business transaction l Inquiry 詢盤l Offer 報盤、發(fā)盤l Counter-offer 還盤l Acceptance 接受l Sign the contract 簽合同 外語教學(xué)與
2、研究出版社 What is an order letter?l It is a request by a customer for a company to supply goods or services.l In the letter, you should be definite and complete so that the reader feels exactly what the writer wishes for. 外語教學(xué)與研究出版社 l Clearl Concisel Sufficient informationlAn order letter should be as a
3、ccurate and clear as possible, because any error may cause unexpected trouble. 外語教學(xué)與研究出版社 lThe quality and specifications of goodsIndicate the name of the product, the model or article numbers, the quantity of each item, and the price.lThe packing and the price of goodslTerms of paymentlTime of ship
4、mentWhat should be included? 外語教學(xué)與研究出版社 l訂單或訂購信函應(yīng)包含：l 1. 詳細(xì)的說明、數(shù)量、價格以及貨號等l 2. 說明包裝方式、目的港以及裝運期l 3. 確認(rèn)在初期洽談時所同意的付款條件 外語教學(xué)與研究出版社 Writing steps of an Order letter1. Open with referring to some previous contacts such as catalogs, phone calls or trade fairs.2. Describe the order3. Mention payment and deli
5、very4. Express courtesy 外語教學(xué)與研究出版社 l 1. Placing Ordersl 1) to place an order with sb.for sth.跟某人下訂單l We thank you for your quotation of May 20 and now place an order with you for the following items.l貴方5月20日報價函已收到，謝謝。現(xiàn)向貴方訂購下列商品。Expressions for Order Letters 外語教學(xué)與研究出版社 l若貴方能保證在10月9日之前將貨物由上海運至新加坡，則我方樂
6、于向貴方訂購下列貨物.lWe are pleased to place the following orders with you if you can guarantee shipment from Shanghai to Singapore by October 9. 外語教學(xué)與研究出版社 l2) to place (enclose) a trial order = to order as a trial 下（附寄）試訂單lWe find both quality and prices of your products satisfactory and enclose our trial
7、order for prompt supply.l我方對貴方產(chǎn)品的質(zhì)量和價格均感滿意，現(xiàn)寄去試訂單，請供應(yīng)現(xiàn)貨。 外語教學(xué)與研究出版社 l 3)to send (give)sb.ones order for sth.l向某人下訂單lWe are pleased to find that your material appear to be fine quality. As a trial, we are delighted to send you a small order for 2,500 dozen Rubber Shoes.l我方很高興發(fā)現(xiàn)貴方原料品質(zhì)優(yōu)良，現(xiàn)寄去2500打膠鞋小額訂單
8、，作為試購。 外語教學(xué)與研究出版社 l 4)to order sth.at a price按價格訂購l We have received your catalogue and price list, and now we order the following goods at the prices named.l已收到貴方產(chǎn)品目錄和價格表。現(xiàn)按所示價格訂購下列貨物。 外語教學(xué)與研究出版社 Sample on page 56, 57-58 外語教學(xué)與研究出版社 l After a contract is concluded between a buyer and a seller, the b
9、uyers bank supplies a letter of credit to the seller. L/C 外語教學(xué)與研究出版社 Seller consigns the goods to a carrier in exchange for a bill of lading. B/LGoods 外語教學(xué)與研究出版社 Seller provides the B/L to bank in exchange for payment. Sellers bank then provides the bill to buyers bank, who provides the bill to buye
10、r. B/L B/L B/Lpayment 外語教學(xué)與研究出版社 Buyer provides the B/L to carrier and takes delivery of the goods. B/LGoods 外語教學(xué)與研究出版社 Order forms l Specially-designed order form enclosed in catalogs, brochures sent to potential customersl If interested, a customer only needs to fill in the form, which is much mor
11、e convenient and easier than writing a complete order letterl Effective in avoiding mistakes 外語教學(xué)與研究出版社 外語教學(xué)與研究出版社 外語教學(xué)與研究出版社 外語教學(xué)與研究出版社 l Has this customer ordered before?l What is his number?l What did he order?l How long will the pizza be delivered?l Yes.l 5557868l Large spicy beef pizza and a 2-
12、liter bottle of cola.l In 35 minutes. 外語教學(xué)與研究出版社 Listening exercisel Listen and fill in the form on your ownl After the second listening, please discuss the answer with your group members and submit ONE paper to the teacher 外語教學(xué)與研究出版社 Name: Initials Address: Postcode: Date: G oods Code No. Color Qua
13、ntity Size Unit Price Postage Tracksuit DIY Tool Kit Ladies watch Total: Tel No: G rand Total:Payment: Cash Credit Card Check Time Limit for Delivery: 外語教學(xué)與研究出版社 Name: Mrs. Granger Initials G .S.Address: Millhouse, Salisbury Road, Little Afton, Farnbury Postcode: N/A Date: June 15th G oods Code No.
14、Color Quantity Size Unit Price Postage Tracksuit SP 302 White 1 M 18 2DIY Tool Kit WK15 1 21 Ladies watch TM431 Red 1 15 Total: 54 Tel No: 3623624 G rand Total: 56Payment Cash Credit Card Check No: 0582 / 74343 / 512 Time Limit for Delivery: in a fortnight 外語教學(xué)與研究出版社 Exercise III on p66 外語教學(xué)與研究出版社 A
15、nswer l Inquiringl Popularityl Opportunityl Guaranteel Qualityl Enclosedl Expectl Determiningl Appreciate l serving 外語教學(xué)與研究出版社 外語教學(xué)與研究出版社 What is a confirmation letter?lA confirmation letter is written to acknowledge and confirm details. 外語教學(xué)與研究出版社 Writing steps:lThanks for the orderlFavorable comme
16、nt on the items requiredlAssurance of the best attentionlOther items which attract the customerlHope for further orders 外語教學(xué)與研究出版社 lThank you for your Order No.123. We accept it and will dispatch the goods early June.l貴方123號訂單已收到，謝謝。我們接受此訂單并將于6月初交貨。 Expressions for confirmation letters 外語教學(xué)與研究出版社 l
17、We are pleased to receive your order and confirm acceptance of it.l很高興接到你方訂單，現(xiàn)確認(rèn)予以接受。l We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our filel我們很高興地告知已接受你方第234號訂單?，F(xiàn)
18、寄上第789號銷售確認(rèn)書一式兩份，請簽退一份供我方存檔。 外語教學(xué)與研究出版社 l As the goods you ordered are now in stock, we will ship them without fail as early as possible.l因為貴方訂貨尚有存貨，本公司將一定盡快發(fā)運。l I am sorry, but that product is out of stock at the moment.l很抱歉，該商品目前已沒有存貨了。 外語教學(xué)與研究出版社 Sample on page 56, 59 外語教學(xué)與研究出版社 l有時因所要求的貨物無貨可供或價格
19、和 規(guī)格已經(jīng)改變，賣方不能接受買方的訂單。在這種情況下，拒絕接受訂單的信函必須非常仔細(xì)的繕寫，而且要為友誼和今后交易留有余地。最好介紹一些合適的代替貨品，提出還盤及勸說買方接受。 外語教學(xué)與研究出版社 Decline the orderpThanks for the orderpProper reasons to decline the order with regretpRecommendation of other items as a replacementpHope for serving the customer in the future 外語教學(xué)與研究出版社 Declining
20、an OrderDear Sir,We thank you for the order for a 60 x 30 fish tank which we recently received. The order form you sent us is from our 2014 catalogue which lists the tank at $450.00. Unfortunately, this particularly fish tank is a discontinued item and we have no more in stock. I have enclosed our n
21、ewest (2015) catalogue and have marked the relevant pages for fish tanks. I would particularly recommend the Underwater Garden for $425.00 on page 62 as being comparable to the tank you originally ordered. 外語教學(xué)與研究出版社 To order please call 698-8475 and charge your purchase to your credit card (most ma
22、jor credit cards accepted). Most orders are delivered within three working days to your home. We value your business and hope to be of service to you in the future.Yours truly, 外語教學(xué)與研究出版社 外語教學(xué)與研究出版社 Choose the appropriate word or words.1) We are arranging for the punctual (shipment, shipping) of the
23、 ( ordered, order ) goods.2) Our offer is (firm， work ) subject to your reply (for, in, within ) one week.3) Any delay (in, about ) shipment will cause us inconvenience.4) Enclosed is our order ( for, on ) 300 sets of Transistor Radio. 外語教學(xué)與研究出版社 5) Your (term, terms) are satisfactory and we are ple
24、ased to (enclose, place) an order (with , to )you.6) If you cannot (send, give) the goods as per (requirements, specifications), please send us alternates.7) If you do not have Model 105 (from, in) stocks, please (remove, cancel) this order.8) We hope you will (agree, accept, receive, admit) our ter
25、ms and make (preparation, arrangements) for an early delivery.9) We (admit, acknowledge) with thanks your order of June 1. 外語教學(xué)與研究出版社 Exercise I on page 65 外語教學(xué)與研究出版社 Improved version of Ex IDear Mrs. Green:Thank you for asking about our Silver Streak mountain bicycle.Unfortunately this model is tem
26、porarily out of stock because of the Christmas rush, but we could deliver one to you by the end of January. We also have other models that could be delivered immediately. Model ZX for instance, is becoming one of our most popular bicycles because it is light-weighted (only 18 pounds) but very strong
27、. 外語教學(xué)與研究出版社 The cost is a little more than the Silver Streak though. If you would like to receive Christmas delivery of this or any other bicycle in the enclosed brochure, please let us know.In the meantime, we send you our best wishes for a happy holiday season!Sincerely yours,Red Scanlon 外語教學(xué)與研究出版社
商務(wù)英語寫作 chapter 課件.ppt
