QE2(伊麗莎白2號)豪華郵輪項(xiàng)目介紹

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1、 QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidenceICONIC HISTORIC LEGENDARYQueen Elizabeth 2伊麗莎白2號，在1967年9月20日，由伊麗莎白女王二世主持下水儀式，一直服務(wù)到2008年11月。經(jīng)歷了近40年的海上穿梭。她擁有世界上最快的動(dòng)力系統(tǒng)，是世界上航速最快的郵輪之一。 伊麗莎白2號是英國丘納德郵輪公司成立168年歷史中服務(wù)時(shí)間最長的郵輪。她環(huán)游世界25次，橫跨大西洋800多次，行駛了6百多萬英里，運(yùn)載了250萬名乘客。她的乘客名單上有顯赫著

2、名的國王、女王、總統(tǒng)、國家總理，以及歌星與宇航員。伊麗莎白2號毫無疑問是世界郵輪業(yè)界的一個(gè)喘氣，當(dāng)之無愧為世界上最著名的豪華郵輪，是海洋郵輪行業(yè)的一個(gè)神話。 QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidenceICONIC HISTORIC LEGENDARYQueen Elizabeth 2伊麗莎白2號從丘納德郵輪公司退役后，由迪拜世界子公司Istithmar World以一億美金收購，并計(jì)劃將其改造成豪華海上酒店，作為迪拜世界重要觀光景點(diǎn)之一。但是，由于受2008年全球金融危機(jī)的嚴(yán)重影

3、響，從2008年11月至今她依然靠泊在迪拜干船塢世界。直至2012年中，香港海領(lǐng)集團(tuán)擊敗多家 歐美公司脫穎而出，使得這一計(jì)劃才會(huì)在不遠(yuǎn)將來付諸于實(shí)際，而停泊港口也將從原來計(jì)劃的迪拜世界轉(zhuǎn)移到中國香港。香港海領(lǐng)集團(tuán)已經(jīng)與迪拜干船塢世界合資成立QE2 控股公司，前者占80%股份，后者以伊麗莎白2號為資本占20%股份。目前，海領(lǐng)集團(tuán)針對該項(xiàng)目的實(shí)施已經(jīng)完成了初步財(cái)務(wù)預(yù)算，并正在進(jìn)行相關(guān)的融資工作?？紤]到中遠(yuǎn)船務(wù)在業(yè)界的影響力，以及中遠(yuǎn)集團(tuán)航運(yùn)多元化發(fā)展的戰(zhàn)略。海領(lǐng)集團(tuán)有意邀請中遠(yuǎn)船務(wù)參與該項(xiàng)目的改造升級工作，并誠邀中遠(yuǎn)集團(tuán)考慮對伊麗莎白2號項(xiàng)目進(jìn)行投資，共同在豪華郵輪領(lǐng)域取得突破。 QE2 As a

4、 Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence Lucky Star Fortune StarRoyale StarOcean RoseSupported by:Club Investment of wealthy privateindividuals in HK and China Drydocks WorldSovereign owned byGovernment of DubaiOwner of QE2, including brandand trademarksShip building,

5、rig building, repair,conversion, shippingDubai, Singapore, Indonesia5,000 staffOceanic GroupPrivate enterprise, founded in 2009by Daniel ChuiHong Kong, Singapore,Shanghai,TaiwanCruise operators, ship managerSingapore Hong Kong 海領(lǐng)集團(tuán) 干船塢世界合作伙伴 QE2 Project Partners QE2 As a Fl oati ng Hotel i n Hong Ko

6、ngBy Oceanic GroupCommercial in confidence TechnicalManagerOG HotelManagerIHG / Raffles Food and the integration of this historic artefact into a profitable commercial enterprise之于香港的價(jià)值體現(xiàn)旅游勝地；增添具有特色的五星級酒店；美食、購物、會(huì)展經(jīng)濟(jì)發(fā)達(dá)；制造就業(yè)機(jī)會(huì)；環(huán)境影響非常小。 之于迪拜的價(jià)值體現(xiàn)QE2提供了一個(gè)加強(qiáng)與迪拜進(jìn)行雙邊貿(mào)易、文化交流的橋梁。QE2以其豐厚的歷史文化底蘊(yùn)，以及獨(dú)特的品牌，形成可開發(fā)的

7、商業(yè)價(jià)值。 QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidenceHong Kong Shortage of Hotel Rooms!In June2011, Hong Kong had 184 hotels with 61,828 rooms,an Increase of room supply to June 2010. The average occupancy Rate increase by 4% points as compared to June 2010. Average l

8、ength of stay was 3.6 nights. Average room rate was HK$1,800.In 2011, Hong Kong received a record number of 42 million visitors. Hotels and Guesthouses average 89% occupancy rate and during peak periods like school holidays and exhibition season, the demand for hotel rooms is push higher. All these

9、re ect a massive demand for hotel rooms and Hong Kong needs to have more hotel rooms in the right locations to meet the requirements of tourists and businessmen. Shortage of land in HK is one factor that restricts the building of new hotels. (Annex1)The Government continues to develop a wide range o

10、f diversi-fied tourist attractions in Hong Kong with a view to enhance HongKongs overall attractiveness as a premier tourist destina-Tion added increased demand for hotel rooms.But with record high number of visitors and shortage of hotel rooms, this will Stified Hong Kong ambition to be Asias premi

11、er international city. (Annex2) 關(guān)于香港酒店行業(yè)香港酒店需求旺盛時(shí)至2011年6月，香港共擁有184間酒店，61828間客房；與2010年同期相比，入住率增長了4%，其平均每人次住3.6個(gè)晚上，平均房間價(jià)格港幣1800元，實(shí)際房價(jià)按年攀升18%；2011年，到港旅客人數(shù)達(dá)到4200萬人次，酒店入住率高達(dá)89%。香港酒店供應(yīng)短缺 假期與會(huì)議展覽期間，香港酒店一房難求；香港地少人多，人口密度大，可利用土地非常少； QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confiden

12、ce400 rooms40 - 100sqm100 suites100 150 sqm English / French /European designManaged by oneof this:IntercontinentalHotel GroupFairmont RaesPan PacificHotel 客房Food &Beverages 美食QE2 caf1Chinese/banquet1Japanese Restaurant1Italian/French Restaurant*1specialty Restaurant*1specialty Restaurant*1specialty

13、 Restaurant*1-3starMichelinRestaurant10loungesBallroomFunction roomsMICE and eventsWedding/corporate Retail 購物100,000 sq ftHarrodsEuropean brandsUK top 50 brandsSpa History 歷史A museum of QE2on board to showcasehistory andmemorabiliaMadam Tussaudswax personalityof whos whoonboard QE2 atcertain locati

14、on經(jīng)營理念 Operating Concept QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence PRICE價(jià)格HK$3000 (US$400)OnwardsPRODUCT產(chǎn)品QE2AsFloatingHotel PLACE地點(diǎn)HONGKONG( Kai TaiTerminal) PRODUCTPOSITIONING定位LegendaryIconic Brandalong the like of: PENINSULAHongKong Raes HotelSingapore Peace

15、 HotelShanghai Rex HotelHoChiMinh Grand HotelTaipeiLuxury Hotel oftheWorldRelais & Chateaux The Four “P” QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence Yacht ClubCaronia Restaurant (Function) Chart Room Bar For illustrative purpose only QE2-The Present & Future QE2 現(xiàn)

16、在和未來 QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence 港口選擇 Potential Berths QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence港口停泊確認(rèn)函 QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence 海領(lǐng)集團(tuán)專訪剪報(bào) QE2 As a Fl oati

17、ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence 海領(lǐng)集團(tuán)專訪剪報(bào) QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in

18、 confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidence QE2 As a Fl oati ng Hotel i n Hong KongBy Oceanic GroupCommercial in confidenceWEBSITE (registered):