6月英語四級真題 詳細答案

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1、 大學英語四級考試全國統(tǒng)考試卷（2008年6月） Part I Writing (30 minutes) 15%(注意：此部分試題在答題卡1上。) Directions: For this part, you are allowed 30 minutes to write a composition on the topic Recreational Activities. You should write at least 120 words following the outline given below in Chinese. 1. 娛樂活動

2、多種多樣 2.娛樂活動可能使人們受益，也可能有危害性 3.作為大學生，我的看法。 ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3、____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4、____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5、_____________ Part II Reading Comprehension (Skimming and Scanning) (15 minutes) 10% Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the four choices marked ABCD, for que

6、stions 8-10, complete the sentences with the information given in the passage. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media u

7、sed in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly

8、 three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal

9、 vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Ch

10、annel, for instance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點的) than they have been in the past. Second, there is an increase in the number of television chann

11、els available to viewers, and thus advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is bein

12、g passed from the networks to local cable operators and satellite programmers. Newspapers After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increase

13、d its national circulation(發(fā)行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium. Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to

14、 their audience than they can through television. Given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they d

15、evelop a high degree of loyalty from local readers. Radio Advertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards(廣告牌) and the Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive mediu

16、m than television, which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at w

17、ork, on the way home, and in the evening hours. Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result

18、, radio will increasingly attract target audiences who live many miles apart. Magazines Newsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they

19、 deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you will have much in common with the magazines other readers. Advertisers see magazines as an efficient way of r

20、eaching target audience members. Advertisers using the print media---magazines and newspapers---will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second

21、, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences. Out-of-home advertising Out-of-home advertising, also called place

22、-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consu

23、mers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 h

24、ours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly. Internet As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get mor

25、e of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember. Internet advertising will play a more prominent role in organizations adverti

26、sing in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well. Direct mail A final advertising medium is direct mail, which

27、uses mailings to consumers to communicate a clients message. Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising. 注意：此部分試題請在答題卡1上作答。 1.

28、Television is an attractive advertising medium in that ________. A) it has large audiences B) it appeals to housewives C) it helps build up a companys reputation D) it is affordable to most advertisers 2.With the increase in the number of TV channels, ________. A) the cost of TV advertising ha

29、s decreased B) the number of TV viewers has increased C) advertisers interest in other media has decreased D) the number of TV ads people can see has increased 3. Compared with television, newspaper as an advertising medium ________. A) earn a larger annual ad revenue B) convey more detailed m

30、essages C) use more production techniques D) get messages out more effectively 4. Advertising on radio continues to grow because ________. A) more local radio stations have been set up B) modern technology makes it more entertaining C) it provides easy access to consumers D) it has been revol

31、utionized by Internet radio 5. Magazines are seen by advertisers as an efficient way to ________. A) reach target audiences B) appeal to educated people C) attract diverse audiences D) convey all kinds of messages 6. Out-of-home advertising has become more effective because ________. A) billb

32、oards can be replaced within two hours B) consumers travel more now than ever before C) such ads have been made much more attractive D) the pace of urban life is much faster nowadays 7. The challenge to Internet advertisers is to create ads that are ________. A) quick to update B) pleasant to

33、 look at C) easy to remember D) convenient to access 8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_________________. 9. Direct mail is an effective form of advertising for businesses to develop_____________________. 10. This passage discusses how a

34、dvertisers select ________ for advertisements. Part III Listening Comprehension (35 minutes) 35% Section A 15%（151%） Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said.

35、 Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line throug

36、h the centre. 注意：此部分試題請在答題卡2上作答。 Questions 11 to 18 are based on the conversation you have just heard. 11. A) Give his ankle a good rest. C) Continue his regular activities. B) Treat his injury immediately.D) Be careful when climbing steps. 12. A) On a train. C) In a theater. B) On

37、a plane. D) In a restaurant. 13. A) A tragic accident. C) Smiths unusual life story. B) A sad occasion. D) Smiths sleeping problem. 14. A) Review the details of all her lessons. B) Compare notes with his classmates. C) Talk with her about his learning problems. D) Focus on the main points

38、of her lectures. 15. A) The man blamed the woman for being careless. B) The man misunderstood the womans apology. C) The woman offered to pay for the mans coffee. D) The woman spilt coffee on the mans jacket. 16. A) Extremely tedious. C) Lacking a good plot. B) Hard to understand. D) Not wort

39、h seeing twice. 17. A) Attending every lecture. C) Reading very extensively. B) Doing lots of homework.D) Using test-taking strategies. 18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like. C) He thinks it unrealistic to have 500 channel

40、s. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard. 19. A) A notice by the electricity board. B) Ads promoting electric appliances. C) The description of a thief in disguise. D) A new policy on pensioners welfare. 2

41、0. A) Speaking with a proper accent. B) Wearing an official uniform. C) Making friends with them. D) Showing them his ID. 21. A) To be on the alert when being followed. B) Not to leave senior citizens alone at home. C) Not to let anyone in without an appointment. D) To watch out for those

42、from the electricity board. 22.A) She was robbed near the parking lot. B) All her money in the bank disappeared. C) The pension she had just drawn was stolen. D) She was knocked down in the post office. Questions 23 to 25 are based on the conversation you have just heard. 23.A) Marketing co

43、nsultancy. B) Professional accountancy. C) Luxury hotel management. D) Business conference organization. 24.A) Having a good knowledge of its customs. B) Knowing some key people in tourism. C) Having been to the country before. D) Being able to speak Japanese. 25.A) It will bring her potenti

44、al into full play. B) It will involve lots of train travel. C) It will enable her to improve her Chinese. D) It will give her more chance to visit Japan. Section B 10%（101%） Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Bo

45、th the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre. 注意：此部分試題請在答題卡2上作答。 Passage One Question

46、s 26 to 28 are based on the passage you have just heard. 26.A) The lack of time C) The frustrations at work B) The quality of lifeD) The pressure on working families 27. A) They were just as busy as people of today. B) They saw the importance of collective efforts. C) They didnt complain as m

47、uch as modern man. D) They lived a hard life by hunting and gathering. 28.A) To look for creative ideas of awarding employees. B) To explore strategies for lowering production costs. C) To seek new approaches to dealing with complaints. D) To find effective ways to give employees flexibility.

48、 Passage Two Questions 29 to 31 are based on the passage you have just heard. 29.A) Family violence.C) Her fathers disloyalty. B) The Great Depression. D) Her mothers bad temper. 30.A) His advanced age.C) His improved financial condition. B) His childrens efforts.D) His second wifes positive i

49、nfluence. 31.A) Love is blind. B) Love breeds love. C) Divorce often has disastrous consequences. D) Happiness is hard to find in blended families. Passage Three Questions 32 to 35 are based on the passage you have just heard. 32.A) It was located in a park.C) It went bankrupt all of a sud

50、den. B) Its owner died of a heart attack. D) Its potted plants were for lease only. 33.A) Planting some trees in the greenhouse. B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign. D) Helping a customer select some purchases. 34.A) Opening an office in the

51、 new office park. B) Keeping better relations with her company C) Developing fresh business opportunities. D) Building a big greenhouse of his own. 35.A) Owning the greenhouse one day. B) Securing a job at the office park. C) Cultivating more potted plants. D) Finding customers out of town

52、. Section C 10%（80.5% + 32%） Directions: In this section, you will hear a passage three times. When the passage is read for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43

53、with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third t

54、ime, you should check what you have written. 注意：此部分試題請在答題卡2上；請在答題卡2上作答。 Were now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36)______, raw materials, and capital are no longer the key (37) ______in the creation of wealth. Now, the (38) ____ raw ma

55、terial in our economy is knowledge. Tomorrows wealth depends on the development and exchange of knowledge. And (39) _______entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) _____in mind w

56、ork. They deal with symbols: words, (41) ______, and data. What does all this mean for you? As a future knowledge worker, you can expect to be (42)_______, processing, as well as exchanging information. (43)________, three out of four jobs involve some form of mind work, and that number will increa

57、se sharply in the future. Management and employees alike (44) ______________________________________________. In the new world of work, you can look forward to being in constant training (45)________________________________. You can also expect to be taking greater control of your career. Gone are

58、the nine-to-five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)__________________________________________. And dont wait for someone to "empower" you. You have to empower yourself. Part IV Reading Comprehension (Reading in Depth)

59、 (25 minutes) 25% Section A 5%（100.5%） Directions: In this section, there is a passage with ten blanks. You are requested to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice

60、in the bank is identified by a letter. Please mark the corresponding letter for each item on Answer Sheet 2 with a single line through the centre. You may not use any of the words in the bank more than once. Questions 47 to 56 are based on the following passage. years ago I was offered a writing a

61、ssignment that would require three months of travel though Europe. I had been abroad a couple of times, but I could hardly 47_____to know my way around the continent. Moreover, my knowledge of foreign languages was 48______ to a little college French. I hesitated. How would I, unable to speak the l

62、anguage, 49______ unfamiliar with local geography or transportation systems, set up 50_______ and do research? It seemed impossible, and with considerable 51______. I sat down to write a letter begging off. Halfway through, a thought ran through my mind: you cant learn if you dont try. So I accepted

63、 the assignment. There were some bad 52_______. But by the time I had finished the trip I was an experienced traveler. And ever since, I have never hesitated to head for even the most remote of places, without guides or even 53_______ bookings, confident that somehow I will manage. The point is th

64、at the new, the different, is almost by definition 54_____. But each time you try something, you learn, and as the learning piles up, the world opens to you. Ive learned to ski at 40, and flown up the Rhine River in a 55______. And I know Ill go on doing such things. Its not because Im braver or more daring than others. Im not. But Ill accept anxiety as another name for challenge and I believe I can 56_______ wonders. 注意：此部分試題請在 答題卡 2 上作答。 A) accomplishI) manufacture B) advanced