Unit 1《Advertising》grammar and usage課件4（22張PPT）（牛津譯林版必修4）

Language Points,Revision,Advertisements,which often use p_ language and e_ images, play an important p _ of our lives. There are two main t_ of advertisements.One is called c _ advertisements, which are meant to p _ a product or s _ .But they dont tell c _ the c _ truth. Another one is called PSAs, which use a_ and o_ images and c_ language,are often placed for f_.They d_ with many social i_, which often affect public w_.,ersuasive,xciting,art,ypes,ommercial,romote,ervice,ustomers,omplete,ttractive,riginal,reative,ree,eal,ssues,elfare,Language Points,1 We are so used to them (line 1) be used to doing sth. -get accustomed to used to -happened in the past e.g.I am not quite used to living here/city life. I used to live in Nanjing.,Ex: The new machine _ production. However I_it. is used to increase; am not used to controlling is used to increasing; dont used to control used to increase; dont used to control used to increasing; am not used to control,A,注意被動語態(tài)的區(qū)別！,2 I did some research on（line 2) to share with you.(line 3),research: 1)N. do/conduct research on: 我正在做關(guān)于廣告的研究。 2) V. to study 商人研究市場很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market.,share with:use sth. together with e.g. Id like to share my book with you. She _ my troubles as well as my joys. A. shares with B. shares (in),B,share sth. with sb.,3 encourage peoplebelieve in an idea(line 6),encourage:give support or confidence to sb. Dont encourage bad habits in a child. 老師鼓勵她看英文電影。,The teacher encouraged her to watch English films.,believe in: to have firm faith in Many people believe in God. Ex: believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.,believe in,believe,You can do it well!,4 for free,and are intended to(line 11),for free:free of charge/without payment You can take the ticket for free. 每個孩子都會得到一本免費(fèi)的書。 intend to: design/mean to do sth. I intended to do it, but Im afraid I forgot. What he said at the meeting _ make us to support his idea. A. intended to B. intends to C.was intended to D. is intended to,Every child will get a book for free.,C,5 China has strong laws to protect people from(line 14),protectfromkeep sb/sth safe from We should protect the earth from pollution. 人們通常戴太陽鏡以妨眼睛被太陽灼傷。 More relative phrases:,People usually wear sunglasses to protect their eyes from being burned by the sunlight.,6 from advertisements that lie or (line 14),lie: lied(pt,pp),lying(pres p) vt.說謊 to sb. about sth. She was lying!She lied to me about her age! lie:lay(pt) lain(pp) lying(pres p) vi.平躺 He has lain in bed since this morning. lay:laid(pt,pp)laying(pres p) vt. 放置 He laid his hand on my shoulder.,Ex:He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.,laid,lain,lying,7must be aware of the methods(line 16),be aware of: realizing sth. that exists Are you aware of the importance of learning a foreign language? 你知道是什么時候了么？ be aware that:having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸煙有害健康。,Are you aware of the time?,Im well aware that smoking is bad for our health.,8 connect them to the food(line 25),connect: bring together/join The two cities are connected by a railway. She is connected with a famous family. You should not connect the two different things to each other. 我這就給你接通王先生的電話。 connection: N. in connection with 他們與這個案件有關(guān)聯(lián)。,Ill connect you with Mr. Wang immediately.,They are in connection with the case.,9 We must not fall for this kind (line 26),fall for sth.: to be tricked You should be clever enough not to fail for his tricks. 他說他是學(xué)生我信以為真。 fall guy: person who is tricked How could you be easily cheated by his words? You are really a fall guy. fall for sb:be attracted to sb. They met, fell for each other and got married six weeks later.,He said that he was a student and I fell for it.,fall down: The plan fell down because it proved to be too expensive.,fail,fall into sth: You can not fall into the bad habitsmoking a lot.,develop sth.,fall off: The production has fallen off since last month.,decrease,fall to doing sth: They fell to thinking about what had happened to them.,begin to do sth.,fall back退回 fall behind 落后 fall into the habit of 養(yǎng)成習(xí)慣 fall away 背棄 fall in love with 愛上,10 ads play tricks on (line 28),play tricks on:play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老師要求我們不要再捉弄對方了。,The teacher asked us not to play tricks on each other any more.,trick: V. trick sb. into doing sth. She tricked him into giving her all his money.,Exercise for consolidation:,1 You should _ your books_ your desk-mate. 2 I _ getting up early in the morning. 3 He _ finish the project ahead of time,but he failed. 4 I will never _ the words of door-to-door salesman.,share,with,am used to,intended to,fall for,be used to do research on play tricks on sharewith encourage believe in lie for free protect from intend to be aware of connect with fall for,5 I never _ God . 6 She _ the danger around her. 7 You will get a book _. 8 The teacher asked us to _ environment protection. 9 The special clothes will _ you _ being attacked by wild animals.,be used to do research on play tricks on sharewith encourage believe in lie for free protect from intend to be aware of connect with fall for,believe in,is aware of,for free,do research on,protect,from,10 You are actually _ her laziness if you do everything for her. 11 She _ to us about what she did just now. 12 Dont _ me! I am angry! 13 If you _ the machine _ the electricity, it will work.,be used to do research on play tricks on sharewith encourage believe in lie for free protect from intend to be aware of connect with fall for,encouraging,lied,play tricks on,connect,with,Homework:,1 Finish A1 and A2 on Page 90. 2 Make good preparation for Grammar part.,Thanks!,Bye-bye!,同學(xué)們,來學(xué)校和回家的路上要注意安全,同學(xué)們,來學(xué)校和回家的路上要注意安全,