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1、會計學1Unit 3 E-business 第1頁/共64頁Learning objectivesIn this unit, students are expected to:1.acquire background information related to global warming.2. skim for main ideas and scan for specific details. 3. process and integrate information from different sources. 4. paraphrase mid-long and complex sen
2、tences. 5. communicate ideas on the topic via writing and speaking. 6. conduct an individual or group project. 第2頁/共64頁 第3頁/共64頁Part I Suggested projectslBrainstorm, narrow down the topic, then choose a focus;lSearch for information (articles, report, pictures, videos, etc.) from English sources;lPr
3、ocess the information, and choose examples and details to support the aspects that are to be presented;lWrite a report with the information selected, and make a multimedia presentation of the report in class;lDesign quizzes or Q & A section for the presentation. Recommended steps to do the project a
4、re:第4頁/共64頁Part I Suggested projectslvarious types of global e-businesslthe development of e-business in the last decades in ChinalE-business in the last two decades around the worldlthe contribution of e-business to the economylthe impact of e-business on peoples life lthe advantages and disadvanta
5、ges of E-business and traditional business lsuccessful national and international E-businesses Key topic areas are: 第5頁/共64頁第6頁/共64頁Background information1. GM 美國通用汽車公司美國通用汽車公司Unit 3 Part II Text-related information第7頁/共64頁 General Motors Company, commonly known as GM, is an American multinational c
6、orporation headquartered in Detroit, Michigan that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. General Motors produces vehicles in 37 countries under ten brands: Chevrolet, Buick, GMC, Cadillac, Opel, Holden, Vauxhall, Wuling, Baojun, Jie F
7、ang, UzDaewoo. General Motors holds a 20% stake in IMM, and a 96% stake in GM Korea. It also has a number of joint-ventures in China, Russia, Pakistan, India, Egypt, and South Africa. General 2. 2. Ford 美國福特汽車公司美國福特汽車公司Unit 3 Part II Text-related information第8頁/共64頁 The Ford Motor Company, also know
8、n as simply Ford, is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. Founded by Henry Ford and incorporated on June 16, 1903，the company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. In the p
9、ast it has also produced tractors and automotive components. It also has a number of joint-ventures in China, Thailand, Turkey and Russia. Listed on the New York Stock Exchange and controlled by the Ford family, it is described by Forbes as the most important industrial company in the history of the
10、 United States. As the second-largest U.S.-based automaker and the 3. Daimler/Chrysler 德國戴姆勒克萊斯勒汽車公司德國戴姆勒克萊斯勒汽車公司Unit 3 Part II Text-related information第9頁/共64頁 Daimler AG (formerly DaimlerChrysler) is a German multinational automotive corporation. Daimler AG is headquartered in Stuttgart, Baden-W r
11、tt e m be rg , Germany. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm. As of 2013, Daimler owns or has
12、shares in a number of car, bus and truck marques including Mercedes-Benz, Mercedes-AMG, Smart Automobile, Freightliner, 4. A 亞馬遜網(wǎng)亞馬遜網(wǎng)Unit 3 Part II Text-related information第10頁/共64頁 A, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United Stat
13、es. It is the worlds largest online retailer. A started as an online bookstore, but soon diversified, selling DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronicsnotably the
14、 Amazon Kindle e-book reader and the Kindle Fire tablet computerand is a major provider of cloud computing services.5. The Gartner Group 美國高德納信息咨詢公司美國高德納信息咨詢公司Unit 3 Part II Text-related information第11頁/共64頁 Gartner, Inc. is an American information technology research and advisory firm headquartered
15、 in Stamford, Connecticut, United States. It was known as Gartner Group, Inc until 2001. Gartner is an information technology research and advisory company providing technology related insight. Research provided by Gartner is targeted at CIOs and senior IT leaders in industries that include governme
16、nt agencies, high-tech and telecom enterprises, professional services firms, and technology investors. Gartner clients include large corporations, government agencies, technology companies and the investment community. The 6. Dell 美國戴爾股份有限公司美國戴爾股份有限公司Unit 3 Part II Text-related information第12頁/共64頁
17、Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Dell is one of the largest technological corporations in the world, employing more tha
18、n 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. Formerly 7. e-Bay 易趣網(wǎng)易趣網(wǎng) Unit 3 Part II Text-related information第13頁/共6
19、4頁 The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation, headquartered in San Jose, California. Founded by Pierre Omidyar in 1995, it became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized in o
20、ver thirty countries. The company manages eB, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Text analysis Unit 3 Part II Text-related information第14頁/共64頁 Reading 1 provides the definitions and differences between
21、e-business and e-commerce. Reading 2 describes the two common e-business models, B2B and B2C models respectively. Reading 3 further explores the three major risks that e-businesses are facing. Reading 4 focuses on the challenges of conducting global trade for e-businesses and how to prepare for them
22、.She witnessed our wedding.He might have changed his advice if he had lived to witness the current debate on globalization. Having been there to witness this historic event, you have brought back wonderful memories to us. Unit 3 Part III Reading 1e.g.Language Points 1. witness (Para.1 ) v. see, hear
23、, or know by personal presence第15頁/共64頁Unit 3 Part III Reading 1e.g.2. vigorous (Para.1 ) ad. full of energy, enthusiasm, or determination, strong, active, and healthy3. implement (Para.2 ) v. put something into effect or action, carry out Reforms are easy to think of but hard to implement.We must m
24、odify their education system and then implement the curriculum into our own.e.g. a vigorous youngster There will be vigorous debates on how much change is needed.He never ceased to chase after his dream in his vigorous youth.第16頁/共64頁Unit 3 Part III Reading 1e.g.4. incorporate v. (Para.2 ) combine,
25、include as part of Several schools are trying to incorporate ethnic foods into their menus.The book incorporates all his thinking on the subject.The festival incorporates music, theatre and, performing arts.As students become adult learners they will incorporate strategies useful in from all learnin
26、g styles.第17頁/共64頁Unit 3 Part III Reading 1e.g.5. integrate v. (Para.2 ) bring together or incorporate (parts) into a wholeSecondly, its not easy to integrate the data in various formats from different sources.We integrate ideas to get to a new way of accomplishing something, performing a task, crea
27、ting a service.We need to develop an online shopping application and integrate it into our website.第18頁/共64頁Unit 3 Part III Reading 1e.g.6. internal (Para.3 ) ad. located or existing in the inside of, inner, domestic, interior 7. external (Para.3 )ad. of or pertaining to the outside or outer part; o
28、uter, foreignThe cream is for external use only.Because of its location, Spain was subject to many external influences throughout early history. The Office of External Affairs and Communications manages the Universitys global reputation and its communications worldwide external affairse.g. China wil
29、l never interfere with the internal politics of other nations. Since the lungs process air, they are the only internal organs that are constantly exposed to the external environment.第19頁/共64頁Unit 3 Part III Reading 1e.g.8. flexibly (Para.3 ) adv. able to bend or change according to circumstances, ad
30、aptable9. an order of magnitude (Para.4 ) the approximate size of something, esp measured in powers If two numbers differ by an order of magnitude, one is about ten times larger than the other. 23.15 is one order of magnitude smaller than 231.5, which in turn is one order of magnitude smaller than 2
31、315.e.g.The young artist works flexibly in the studio. I am grateful to my boss for allowing me to work flexibly. 第20頁/共64頁Unit 3 Part III Reading 110. comparable (Para. 4 ) ad. equal to something else in quality or importance Nothing is comparable to his wifes beauty. Huaihai Road is crowded with s
32、hops comparable to those on Fifth Avenue in New York. e.g.第21頁/共64頁Unit 3 Part III Reading 2Most authors hope that what they say in a book will generate buzz. But using the suns energy directly to generate power is rare. Its the sort of book that would be perfect for a book club because it will gene
33、rate discussions and bring up serious issues. If we generate cheaper energy we shall become more wasteful. e.g.1. generate (Para. B) produce, bring about 2. When it comes to (Para. B) in terms of Men are still in the majority when it comes to senior management positions. e.g.第22頁/共64頁Unit 3 Part III
34、 Reading 2He could not distinguish many of the words in English. It is his Italian accent that distinguishes him. He was distinguished from the other boys by his height. e.g.3. distinguish (Para. B) v. set sth. apart as different 4. be referred to as (Para. B) be known as When communication is takin
35、g place amongst employees, this can be referred to as B2B communication. Scorpions can be referred to as living fossils because they have changed their form so little in the last 400 million years.e.g.第23頁/共64頁Unit 3 Part III Reading 2Careful planning facilitates any kind of work.The tigers lifestyl
36、e helped facilitate that rapid migration.e.g.5. facilitate (Para. B) v. make sth easier or less difficult 6. eliminate (Para. B) v. remove or get rid of, eradicate The UN is making great efforts to eliminate hunger in Africa. Over the years, gender gap has been narrowed down but not eliminated in th
37、e country.e.g.第24頁/共64頁Unit 3 Part III Reading 2The corporate headquarters of Google Inc. is located in Mount View, California. Many companies have their distinctive corporate culture. e.g.7. corporate (Para. B) ad. relating to large companies 8. well-informed (Para. B) ad. wise, possessing sound kn
38、owledge He seems to be a sensible, well-bred and well-informed person. Marilyn is well informed about the stock market. e.g.第25頁/共64頁Unit 3 Part III Reading 2The vast majority of tickets are sold through the website.The majority of our customers are people on a low income. e.g.9. the vast majority o
39、f (Para. B) most of, the large numbers of 10. be suited for (Para. C) appropriate for something Do you think I am suited for this kind of work? Those clothes are not suited for outdoor work.e.g.第26頁/共64頁Unit 3 Part III Reading 2It costs an enormous amount of money to clean it up, which could be used
40、 on other things.We did manage to get an enormous amount of work done.e.g.11. enormous (Para. D) ad. very large in size, quantity, or extent 12. expand (Para. D) v. enlarge, grow She expanded her business into a national company.In no time at all, the vegetable garden had expanded into a small farm.
41、e.g.第27頁/共64頁Unit 3 Part III Reading 3The two enemies finally confronted each other.On April 4, he confronted the most challenging day of his car racing career. You must confront your problems. The child screamed when he confronted the man in the Halloween costume.e.g.1. confront (Para. A) v. face t
42、o face with, deal with, encounter2. classic (Para. B) ad. of the highest quality, class or rank, or lasting value, especially in the artsWhat makes a book classic? The statue is a classic piece of work. The statue is a classic piece of work. e.g.第28頁/共64頁Unit 3 Part III Reading 3Johnson has contract
43、ed for snow removal or mowing the lawn. Most companies contract with farmers to grow what they need. A local architecture firm was contracted to design and plan the new concert hall.e.g.3. contract (Para. B) v. enter into an agreement4. tap into (Para. C) gain access to; become friendly with The can
44、didate tapped into some wealthy supporters. e.g.第29頁/共64頁Unit 3 Part III Reading 3He hacked into the companys intranet and stole numerous items of personal information.e.g.5. hack into (Para. C) gain illegal or unauthorized access to a file or network6. be/feel obligated to (Para. C) feel it is ones
45、 duty or it is morally right to do sth. The committee is then obligated to take the publics comments into consideration. The company was obligated to make compensation for damages.e.g.第30頁/共64頁Unit 3 Part III Reading 3The rental agreement doesnt allow you to conduct business from your home.Thomas ha
46、s conducted an impressive electoral campaign.The interview was conducted by telephone.e.g.7. conduct (Para. D) do something in an organized way8. distribute (Para. D) give sth to sb, supply goods from one central place to stores Most of Japans manufacturers distribute their products through separate
47、 wholesale companies.We distributed beans and corn to the refugees.e.g.第31頁/共64頁Unit 3 Part III Reading 4Thanks to the love and encouragement of her mother, she finally defeated the disease and faced the disability bravely.Thanks to the timely arrival of the police at the scene, the girl trapped in
48、the lift was rescued. e.g.1. thanks to (Para. 1) because of, as a result of 2. within reach (Para.1) the distance within which you can touch or pick sth or get to a place Position the shelves so that the books are within reach of your desk.The hotel is within easy reach of downtown.I kicked the knif
49、e out of reach.e.g.第32頁/共64頁Unit 3 Part III Reading 4The money supply is shrinking, making business bad for the company. Last Monday Dell projected that their profit margins were shrinking. e.g.3. shrink (Para. 1) v. decrease in size, amount, value, or weight4. collaborative (Para. 1) ad. cooperativ
50、e, working together to produce sh. There is much collaborative research between universities and industry now. e.g.第33頁/共64頁Unit 3 Part III Reading 4Sometimes it is helpful for historians to be engage in such debates. A good radio script should be able to engage the listener.The novel engaged her at
51、tention and interest.e.g.5. engage (Para. 4) v. attract and keep someones interest or attention; occupy oneself, become involved第34頁/共64頁Unit 3 Part III Reading 4The range of topics will appeal to youngsters.Police are appealing for information about the incident.The new phone is designed to appeal
52、to consumers who find normal phone tariffs confusing.The site has a subtle yet powerful appeal to her and team members.e.g.6. appeal to (Para. 5) attract or interest sb, make a serious, urgent, or heartfelt request 第35頁/共64頁Unit 3 Part III Reading 4 Women usually do domestic chores. The domestic eco
53、nomy showed no improvement.You go to the same terminal for domestic and international flights.e.g.7. domestic (Para. 6) ad. relating to peoples homes and family life or the country8. accommodate (Para.7) v. consider and include something when you are deciding what to doYour investment strategy has t
54、o be flexible enough to accommodate changes in the market.To accommodate wheelchairs, all he had to do was widen the doorways.e.g.第36頁/共64頁Translations of the TextsReading 1 Unit 3 Part III 第37頁/共64頁 電子商務(wù)與電子貿(mào)易 隨著全世界進入新的信息經(jīng)濟時代，我們正在目睹商務(wù)領(lǐng)域產(chǎn)生的影響深遠的變化。催化劑就是互聯(lián)網(wǎng)和技術(shù)的快速進步。我們正在見證大多數(shù)行業(yè)的采購商、供應(yīng)商和商業(yè)合作伙伴組成的區(qū)域和全球性交
55、易社區(qū)的發(fā)展。例如，美國的通用公司、福特公司和戴姆勒/克萊斯勒公司本來是有力的競爭對手，現(xiàn)在也都緊密合作與供應(yīng)商建立貿(mào)易網(wǎng)絡(luò)。使用互聯(lián)網(wǎng)獲取汽車零部件和材料。此網(wǎng)絡(luò)規(guī)模巨大：每年有超過60,000個供應(yīng)商和240億美元的采購額。類似的活動也發(fā)生在大多數(shù)其他行業(yè)。這些都歸功于電子商務(wù)與電子貿(mào)易的發(fā)展。Translations of the TextsReading 2 Unit 3 Part III 第38頁/共64頁 電子商務(wù)的模式 認識電子商務(wù)模式可以更好地理解企業(yè)如何適應(yīng)因特網(wǎng)帶來的商機。商務(wù)模式代表著一組共同的特征以及產(chǎn)生銷售收入和減少開支的方法。例如，所有的大型食品店有著相似的商業(yè)模式
56、，從挑選商品、組織結(jié)構(gòu)、到員工的工作要求和金融需求等。當今電子商務(wù)最流行的商業(yè)模式是企業(yè)對企業(yè)（B2B）和企業(yè)對消費者（B2C）的模式。 電子商務(wù)與其它商務(wù)的區(qū)別體現(xiàn)在客戶的重心不同。Translations of the TextsReading 3 Unit 3 Part III 第39頁/共64頁 電子商務(wù)的風險 電子商務(wù)面臨三大風險。 系統(tǒng)性風險。 系統(tǒng)性風險是指公司面臨來自整個市場或部分市場的風險。電子商務(wù)市場的系統(tǒng)性風險的經(jīng)典案例就是2000年和2001年互聯(lián)網(wǎng)絡(luò)公司破產(chǎn)。一些電子商務(wù)企業(yè)啟動并上市，然后被其它電子商務(wù)企業(yè)收購。大多數(shù)電子商務(wù)企業(yè)現(xiàn)金流少，無法賺取利潤。這些公司重視
57、增長率勝過關(guān)注金融穩(wěn)定性，從而導致不可持續(xù)的經(jīng)濟泡沫，Translations of the TextsReading 4 Unit 3 Part III 第40頁/共64頁 國際電子商務(wù) 過去50年顯著改善的通訊和運輸網(wǎng)絡(luò)系統(tǒng)，使得我們能觸手可及全球各地，即使是距離遙遠的國家。因此，企業(yè)一躍進入國際市場。隨著人們在網(wǎng)上研究產(chǎn)品，購買和銷售產(chǎn)品，并運用協(xié)同軟件和電子市場管理國際供應(yīng)鏈，電子商務(wù)有望進一步縮小世界的距離。 但是電子商務(wù)企業(yè)能真正面對全球貿(mào)易、國際客戶和貿(mào)易伙伴的多樣化需求嗎？答案是否定的。技術(shù)或許縮小了世界的距離，但世界也在此過程中變得更為復(fù)雜。網(wǎng)絡(luò)國際業(yè)務(wù)的開展正面臨著許多障礙
58、，而大多數(shù)電子Listen to Part 1 of Listening 1 and circle the correct answer.21 B2 B3 AListen to Part 2 of Listening 1 and circle the correct answer.31 A2 B3 AUnit 3 Part III Listening 1第41頁/共64頁Listen to Part 3 and Part 4 of Listening 1 and check the statements bellow and decide whether they are true (T) o
59、r false (F).Unit 5 Art41 T2 F3 FListen to Part 4 of Listening 1 and complete the following paragraph.5retail outlet stock across the globe experience motivation4 TUnit 3 Part III Listening 1第42頁/共64頁Listen to Part 1 of Listening 2 and circle the best answer.Unit 5 Art81 B2 A3 B4 AUnit 3 Part III Lis
60、tening 2第43頁/共64頁Listen to Part 2 of Listening 2 and answer the questions below. Unit 5 Art91) To respect the value of your customers time.2). Make the customer feel special3). a. Customers enter their own orders. b. Customers see the shipping status of their goods online. c. Customers see the order
61、 status of their goods online.4). An E-business should identify, differentiate, recognize and respond to customers as unique individuals.Unit 3 Part III Listening 2第44頁/共64頁Listen to Part 3 of Listening 2 and complete the following paragraph.10community, drives, positive, transactions, settings, pot
62、ential, financial, jealouslyUnit 3 Part III Listening 210第45頁/共64頁第46頁/共64頁Translation Unit 3 Part IV Additional activitiesTranslate the following e-business terms into Chinese. 第47頁/共64頁 e-business and e-commerce software products and solutionscatalogues back-end systems order processing delivery f
63、ulfillment online bookstore value chain e-business models sales and revenues reduce expenses organizational structure Write a paragraph on the following topic in about 150 words. PracticeUnit 3 Part IV Additional activities第48頁/共64頁A possible beginning: One of the most successful e-business company
64、in China is.第49頁/共64頁2. Paraphrase each of the sentences below by using as many synonyms as possible. Unit 3 Part V Writing 1) Great changes have taken place in Chinese economy in the last decade. We have witnessed far-reaching changes in Chinese economy in the last decade.2) Many companies try to p
65、ut their social responsibility and the promotion of their products together. Many companies try to integrate their social responsibility with the promotion of their products.第50頁/共64頁3) The model can better make customers get what they need. The model can enable companies to better satisfy the needs
66、 of customers.Unit 3 Part V Writing 4) Though the two models are different, you can easily understand their common characteristics. Though one model distinguishes from the other, it is easy to get a sense of their common characteristics. 5) hen we talk about shopping online, more information about the delivery of products. should be provided When it comes to shopping online, the customers should be well informed about the delivery of products.第51頁/共64頁6) It is important to speed up the delivery
新核心綜合學術(shù)英語教程第一冊 Unit PPT學習教案
