《商務(wù)英語寫作》PPT課件.ppt

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Part One Introduction,Personal information: -Oliver -Graduated in Huazhong University Science&Technology, Economics Bachelor Degree University of Hull, UK, MBA in Marketing -Work experiences: Bank, International Trade, Teaching…,Part Two 商務(wù)英語寫作 Business English Writing,基本要求 掌握基本的商務(wù)英語的寫作要素和格式 掌握商務(wù)信涵的基本結(jié)構(gòu) 掌握商務(wù)信涵寫作的基本規(guī)則 掌握一般商務(wù)信涵寫作的基本技巧 了解主要的商務(wù)信涵類型的寫作特點 學(xué)習(xí)和掌握商業(yè)英語的基本用語和專業(yè)詞匯 能獨立完成基本的商業(yè)類型的信涵,內(nèi)容介紹 第一章 商務(wù)信涵的概述 第二章 商務(wù)信涵的要素 第三章 商務(wù)信涵的基本格式 第四章 商務(wù)信涵的基本規(guī)則和寫作技巧 商務(wù)英語的常用的基本語句 經(jīng)典范例,第一章 商務(wù)信涵的概述 Introduction to Business Letters,寫好商務(wù)書信的基本要點 書信的結(jié)構(gòu)要符合規(guī)定 內(nèi)容要清楚具體 措辭要簡明扼要,１．明確：開門見山提出你的建議和要求，避免模陵兩可或兜圈子 ２．簡潔 意義相近的詞要用拼寫短的 盡量使用單詞來代替句子 盡量使用簡單句代替復(fù)雜句 使用正規(guī)通俗的書寫語言 不要在同一個句子里重復(fù)使用詞形相同意義不同的詞 ３．使用文明禮貌的語言,第二章 商務(wù)信涵的要素 Elements of Business Letters,信頭 Letterhead 案號 Reference 日期 Date 信封內(nèi)地址 Inside address 注意項 Attention line 稱呼 Salutation 事由 Subject line 書信正文 Body of a letter,信尾敬語 Complimentary close 簽名 Signature 縮寫名，附件，分送標(biāo)志 ICE block 附言 Postscript,第三章 商務(wù)信涵的格式 Business Letter Format,全齊頭試 Full-block Format,Letterhead Date: Inside Address: ---------------- ---------------- Salutation: Body -------------------------------------------------------- -------------------------------------------------------- -------------------------------------------------------- Complimentary close Signature,半齊頭式 Semi-block Format,Letterhead Inside Address: Date: ---------------- ---------------- Salutation: Body ------------------------------------------------------------------- ------------------------------------------------------------------- ------------------------------------------------------------------- Complimentary close Signature,傳統(tǒng)格式 Conventional Format,Letterhead Inside Address: Date: ----------------- ----------------- Salutation: Body ------------------------------------------------------------------ ------------------------------------------------------------------ ------------------------------------------------------------------ Complimentary close Signature,商務(wù)信涵的結(jié)構(gòu) Business Letter structure and outline,開始段 Opening Paragraph 中間段 Middle Paragraph (s) 落尾段 Last Paragraph,第四章 商務(wù)信涵的寫作規(guī)則和技巧 Basic Principles for Business Letters, 清晰 Clarity 模糊 Ambiguity 刪漏 Omission 不相關(guān) Irrelevancy 行話 Jargon,Examples Comparison,Dear Mr. Rutt: Mr. Liver yesterday called our agent David saying that the mistake was his. As a result, his insure has acquiesced. Therefore, we shall be repaid the full amount of our subrogation interest in his matter. If this is satisfactory to you, please sign the attached release and forward it along with the copy of our accident report. Yours sincerely, F. Middleman,Dear Mr. Rutt: Mr. Liver yesterday called admitted his blame for your accident on January 12. As a result, his insurance company and agreed to repay us the full amount ($2,000) for your collision damage. We are quite pleased at their willingness to settle out of court. If their offer sounds acceptable to you, please sign the enclosed release and return it to us, along with the copy of our accident report. Yours sincerely, F. Middleman,簡潔 Conciseness,避免拖泥帶水 Avoid Wordiness 避免重復(fù) Avoid Redundancies,Samples Comparison,Wordy A long period of time At the present time Due to the fact that With regard to In spite of the fact that In accordance with your request In the near future Afford an opportunity Attention is called Other things being equal,Concise A long time Now Because About Even though As you requested Soon Allow, enable Please note Normally, equally,避免重復(fù) Avoid Redundancies adequate enough grateful thanks and moreover combined together past history filled to the top true facts final completion usual customs,為對方著想 You Attitude,We attitude …h(huán)ow much we should like to have your order… … I would like to have you consider me as an applicant for the position you advertised I today’s newspaper.,Your attitude When you order our products, you will surely benefit by increased profit. My four years’ education in chemical engineering at the University of Chicago and two year’ work experience should prove t be valuable I the position you advertised.,We attitude As the fiscal year is coming to an end, would you please pay your overdue bill right away? Will you please fill in the questionnaire as soon as possible? Our savings accounts pay 6% interest. We did not received the check on time,Your attitude In order to maintain you excellent credit reputation, please remit…. Your prompt return of the questionnaire will certainly help us to serve your needs better. You will earn 6% interest from your savings account. You did not send your check on time,肯定的態(tài)度 Positive-ness,No smoking No parking,Thank you for not smoking Thanks for not parking,Negative We are with holding your shipment until we receive the payment. This kind of unfortunate incident will not occur in the future. We close at 7 pm on Friday There can be no exceptions to this policy,positive Will you deliver your order to you as soon as the payment is received Future transactions will be handed with the utmost care Your order will be filled immediately This policy must apply equally and fairly to everyone,禮貌 Courtesy 避免指責(zé) Avoid Accusation,Poor You obviously ignored our request that you return the report by registered mail You did not read the operating instruction for the new machine carefully,Better We did request that you return the report by registered mail To enjoy the full benefits of the new machine, you should follow the operation instruction carefully,避免不信任 Avoid Suspicion,Poor We received the letter in which you claimed the timer was defective at the time of purchase If the goods were damaged in shipment, as you allege, we …,Better We have noticed in your letter that the timer was defective at the time of purchase As you mentioned to goods were damaged in shipment, we…,避免居高臨下 Avoid Talking Down,Poor In an establishment as large as ours, our seldom… We shall allow you to… You may call at…,Better Please noticed that it is not our common practice to … We shall be glad to have you … Please call me at …, 典型商務(wù)信函寫作練習(xí) Types of business letters exercise,★ 銷售信 sale letters,尊敬的ＸＸ先生／女士： 謝謝你在ＸＸ公司為你的產(chǎn)品投保．你的投保期快要到了．因此我隨信將續(xù)保單寄給你，供你參考． 請你參閱保單的主要條款．如果你對此有任何疑問，請馬上與我聯(lián)系．如果要續(xù)保，請在支票上注明續(xù)保的金額． 當(dāng)你購買了我們的保險，你就也購買了我們的優(yōu)質(zhì)服務(wù)．請你留意我們的其他保險險種． 再次感謝你將你的保險交給我們打理．感謝你的信任．,Dear Mr.XX: Thank you for insuring your item with XX company. The end of your policy year is nearing and I am enclosing renewal paper for your review. Please look over the declarations of the policy. If you have any questions, please contact me right away. To renew, please send me the check with the amount. When you purchase the insurance, you also purchase our excellent service. Keep in your mind that we also offer Other types of insurances. Thanks again for allowing me to handle your insurance. I appreciate your trust. Sincerely yours, XXX,尊敬先生／女士： 幾個星期前，你們寫信對我們獨家生產(chǎn)的眼鏡架很感興趣．我們很樂意將我們的產(chǎn)品目錄寄給你． 可能你們對我們生產(chǎn)的高腳眼鏡架還有其他的疑問．為了幫助你做出正確的決定，我們就該產(chǎn)品常見的確問題作了回答，隨附給你． 我們希望這些問題和回答能夠?qū)δ銈冇兴鶐椭绻阌衅渌蓡?，請隨時與我們聯(lián)系． 姓名 職務(wù),Dear XX: You wrote to us several weeks ago that you are very interested in the exclusive eyeglass frames provided by our company. Perhaps you have additional questions about eyeglass frame we offer. To help you make the right decision, we are enclosing a sheet that answers the most commonly asked questions about our line. We hope these questions and answers will be helpful. If you have additional questions, please feel free to contact me. Sincerely yours, XXX Manager of customer Dept Attachment,尊敬的ＸＸ先生／女士： 我們極為高興能把我們的產(chǎn)品放在地處英國的貴店出售，我們的確合作有可能為雙方解決很多的存貨問題． 由于時差的關(guān)系，打電話交談十分困難，所以我發(fā)這份傳真，請你為我們提供所需的信息．在你方便的時候，請盡快傳真給我： 我們近一年中一直在為該產(chǎn)品在英國尋找銷售渠道，我們非常高興聯(lián)系到你．我們相信英國市場對于產(chǎn)品的反應(yīng)將是熱烈的． 姓名 職位,Dear Mr. /Ms XX: We are extremely enthusiastic about our products in your shores in UK. It seems like this partnership could move a lot of inventory for both of us. Time zone makes talking difficult, so I am faxing you this request For the information we need to go forward. At your earliest convenience, would you fax me as soon as you can. We have been looking for an outlet for this product in UK for almost a year and are so pleased to have connected with you. We Are confident that the UK markets will be most enthusiastic about Buying these products. Yours sincerely, XXX Manager of XXX,第五章 商務(wù)寫作的其他基本類型示例 Basic types of Business English writing,備忘便簽 Memo ●便簽的基本類型 Styles of the memo 1。呈報 Sent to upper management,Sample:,To: Mr. J. Zhao From: Sami Sub: Booking Done Date:13 May, 2004 A single room with bath and shower has been reserved for Mr. Tom Bacon at the White Lily Hotel from 20 to 25 May as You have instructed .,2.下達(dá)指令 Sent to divisions affiliated,Sample: To: all departments’ managers From: J. Harrison (personnel director) Date: 5 May, 2005 An advanced part-time Deutsch course is starting on the 2nd April, from 7:00 pm to 8:00 pm every Friday evening, and finishing on the 20th April. Text books are free but only those who can pass the test held on the 28th March are eligible to attend the course. Please collect the names of the staff in your division who want to take the course and send the list to Mr. Hope, the assistant of Personnel manager, by 4 pm Thursday as the test can be arranged properly.,3.通知 Sent to all the staff,Sample: To : all staff From : K Geoff from system Control Date: June 8,2005 The Computing center to be close from next Monday to Thursday as a new system is being installed and tested then. We apologize for any trouble that may occur during the installation.,4。相互轉(zhuǎn)告 Sent to colleagues in or outside one’s own department,Sample: To: Larry From: Sue Sub: mix-up in the order No.372 Date: 6 April, 2004 The arrived order No. 372 for the spare parts are in wrong size and can’t be used. We need the one sized 3 cm but these are of 3.3 cm. I guess there was any mix-up. Please get these wrong ones replaced before this Thursday otherwise we’ll have to stop the assembly.,●便簽的基本格式 the ordinary layout of memo 寫給誰 to whom 誰寫的 from who / where 主題 the subject 日期 the date 正文 body text,●書寫便簽需要注意的要點 tips for memo writing — 非正式 informal — 清晰 clear — 簡潔 brief 盡量使用正面語氣 positive 盡量表達(dá)意見具體的事情 only 盡量用簡短語句，避免使用復(fù)雜語句 short 通俗易懂 easy, 商貿(mào)信函 Business Correspondence Writing ●商貿(mào)信函的書面格式 layout for business letter 封內(nèi)地址 inside address (本公司地址 & 對方地址) 日期 date （回復(fù)）事由 subject 稱呼 salutation 正文 body sentence 信尾敬語 complimentary 簽名 signature 附件/附言 enclosures / postscript,●回復(fù)商貿(mào)信函的結(jié)構(gòu)要點 tips for business letter reply 在第一段里要確認(rèn)對方某月，某日的來函，并且要表達(dá)謝意 第二段要明確表達(dá)你的意圖，如愉快地接受或禮貌地拒絕對方的建議 說明具體的事由，并且提出具體的意見或建議 征求對方的諒解或解決方案。 一定要有手寫簽名，并且要注明你的職位,SampleⅠ Humamu Furniture 112 sifang R, Dalian, China Tel: Fax: Golden Ring Furnish 56 Pionyuag Str, Busan South Korea April 4, 2003 Re; the letter on March 24. Dear Mr. Kim, Thank you for your letter of March 24 regarding our products. But we regret to say that we can not join your partnership at present. We currently have another company as our sole agency in Asia. Under the term of contract, we are barred from distributing our.,products by any other company The sole agency distribution terms come under review in three months. Contract use then and we may be able to consider the cooperation with you. yours sincerely, 邵仁杰 Shao Renjie Assistant of the Marketing Manager,Sample Ⅱ Diamond Dcor Ltd 32 rua, Palaz, Santigo, 1013 Chile Mme Sophie De Goures Les Gourmets du poitou S.A. 12 rue Mirabeau 4400 Poiters, France 12 May, 2003 Re: on your require on the autumn products Dear Madame Gourse, As requested we enclose our latest catalogue and price list. I am certain that our autumn products will be interesting to your customers as they are of newly design and space age material. With the global warming trend, such light decoration stuffs are getting more and more popular.,We also still offer our regular clients favorable discount depending on the size of order. We are looking forward to your order. Sincerely Paul Simon Manager of marketing department,第六章 簡歷 Career,常見個人簡歷的類型 Types of resume ● 學(xué)生簡歷 basic resume ● 按年代順序的經(jīng)歷簡歷 chronological resume ● 功能簡歷 functional resume,學(xué)生簡歷所包含的基本要素 requirements of basic resume 姓名，年齡，性別 學(xué)位及專業(yè) 大學(xué)以及所在系部 時期 主修課程 獲獎學(xué)金及榮譽證書，資格證書 主要的技能 興趣愛好,Sample: Resume Zhang Yang Room 430, No.536, Xudong Avenue, Wuhan 430000 Tel: 027-68963332 Email: zy3387@ Education: BA dgree Hubei University, 1999-2003 Wuhan 15th High School, 1996-1999 Major: Marketing Main Courses: Marketing Theory and Practice, Marketing- Management, Marketing Statistics, Business- Communications Honors and Awards: First-class college scholarship (2001-2002) Third- prize in college English Special Contents (June, 2002),First prize in college’s Brush Painting (May, 2001) Certifications: CET 6 (Excellent) National Computing Rank Examination Grade 2 SKILL: Excellent written and spoken English Skillful in operating Words and Excel Proficient in Microsoft PowerPoint, Outlook, Knowledge of and experience with Photoshop WORK EXPERICENCE: Summer 2001: sales Representative in Kuanta Company Duties: Sold food to retail customers. Conducted customers survey to obtain feedback and identify potential customers needs. CHARACTER PROFILE: Outgoing, hardworking and team-oriented PERSONNEL DATA: Age / 21 Gender / Male Health / Excellent,